Outline

Most answers should have both an introduction and conclusion. We can make up three fake reasons that explain why the customers are leaving, and dedicate one paragraph to each reason:

• Introduction

• Bullet point 1 (reason 1 + solution)

• Bullet point 2 (reason 2 + solution)

• Bullet point 3 (reason 3 + solution)

• Conclusion

There are many ways you could organize your paragraph. I’m going to do:

• One reason

• Solution

• Result

190 words actually aren’t a lot. You will not be able to write about too many things for each point. Use this to your advantage, because writing less actually means less chance for mistakes.

Plan your Paragraphs

I’m going to pretend that customers are leaving because there is a new gym that opened up in the area. I can take three points and quickly brainstorm:

Brainstorming Language

I also brainstorm language that I might use. This helps me write my essay faster:

Remember, 190 words actually aren't a lot.

Title

Let’s start with a quick title: How to bring People Back to Planet Fitness

We can always change our title at the end. 

Introduction

An introduction should have one or two sentences that describe the reason for the report.

For this report, I might write something like:

The membership of Planet Fitness has suffered due to the recent opening of another gym down the street. The following report describes several things the gym can do to draw back it’s former members, as well as attract new ones. 

The Body

A quick way to organize the body is to use 3 paragraphs and dedicate each paragraph to a problem, a solution, and an expected outcome.

So, now I can take what I brainstormed and expand on the points. Remember, you don’t need to write a lot.

EQUIPMENT

• • • Problem: They have new equipment

    • Solution: We could upgrade our old equipment

A big problem is the equipment. Many members are leaving because it is out of date, and the new competitor has newer machines. I suggest investing some money into upgrading our equipment, so our facility feels more modern. 

MEMBERSHIP DEAL

• • • Problem: They have a special new members deal

    • Solution: Special deals for old, returning members

The new gym is offering a really great membership deal. New members can get the first month free if they sign up for a year at $696 . I suggest that we run our own campaign and offer returning members a rate of $400 per year and give that rate to any friends they sign up as well. This should draw back not only old clients, but new.

HOT YOGA

• • • Problem: They have hot yoga

    • Solution: We can’t do hot yoga, but we could offer another popular activity like CrossFit

They are offering a program we do not: Hot Yoga. While we cannot dedicate our own space to a hot yoga room, we can offer a program that they don’t have: CrossFit. I think this will bring in people who are looking for something different.

The Conclusion

The conclusion will finish your piece. Your conclusion should:

• Summarise the main point of your writing.

• Not have new ideas.

My conclusion might read as followed:

I think the steps outlined above will be key in bringing back members to the club.

Example

Let’s put it all together with some sequencing words and headers for each section:

How to bring People Back to Planet Fitness

The membership of Planet Fitness has suffered due to the recent opening of another gym down the street. The following report describes several things Planet Fitness can do to draw back former members, as well as attract new ones. 

EQUIPMENT UPGRADES

Old equipment is a major problem in our facility. Many members are leaving in favour of the newer machines at the new gym. I suggest investing some money into upgrading our equipment, so our facility feels more modern.

MEMBERSHIP DEAL

Currently, new members at the other gym can get the first month free if they sign up for a year at $696. I suggest we run a campaign offering returning members a rate of $400 per year and give that rate to friends they sign up as well. This should draw back not only old clients, but find new clients as well.

UNIQUE PROGRAMMING

Lastly, the new gym is offering a program we do not have: Hot Yoga. While we cannot dedicate a space to hot yoga, we can offer something they don’t have: CrossFit. This should bring in people who are seeking something unique.

CONCLUSION

I think the steps outlined above will be key to growing the membership at Planet Fitness.

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