Outline

Most answers should have both an introduction and conclusion. We can make up three fake reasons that explain why the customers are leaving, and dedicate one paragraph to each reason:

• Introduction

• Bullet point 1 (reason 1 + solution)

• Bullet point 2 (reason 2 + solution)

• Bullet point 3 (reason 3 + solution)

• Conclusion

There are many ways you could organize your paragraph. I’m going to do:

• One reason

• Solution

• Result

260 words actually aren’t a lot. You will not be able to write about too many things for each point. Use this to your advantage, because writing less actually means less chance for mistakes.

Plan your Paragraphs

I’m going to pretend that customers are leaving because there is a new gym that opened up in the area. I can take three points and quickly brainstorm:

Brainstorming Language

I also brainstorm language that I might use. This helps me write my essay faster:

Remember, 260 words actually aren't a lot.

Title

Let’s start with a quick title: How to bring People Back to Planet Fitness

We can always change our title at the end. 

Introduction

An introduction should have one or two sentences that describe the reason for the report.

For this report, I might write something like:

The membership of Planet Fitness has suffered due to the recent opening of another gym down the street. The following report describes how upgrading equipment, providing a new membership deal, and offering cross-fit will draw back the gym's former members, as well as attract new ones. 

The Body

A quick way to organize the body is to use 3 paragraphs and dedicate each paragraph to a problem, a solution, and an expected outcome.

So, now I can take what I brainstormed and expand on the points. Remember, you don’t need to write a lot.

EQUIPMENT

• • • Problem: They have new equipment

    • Solution: We could upgrade our old equipment

One of Planet Fitness’ largest problems is the equipment that's currently available. Many members are leaving because it is simply out of date. Some of it malfunctions, and, frankly, the exercise room at the new competitor gym looks cleaner and more modern. While upgrading our equipment will be a huge investment, it's obviously important to members in the community and therefor should be a priority for us as well. I also recommend doing a deep clean of the carpets and walls within the current facility, and upgrading the lighting. This will create the modern, up-do-date facility that the public craves. 

MEMBERSHIP DEAL

• • • Problem: They have a special new members deal

    • Solution: Special deals for old, returning members

The new gym is offering a really great membership deal, which has been drawing our members away. Under their plan, new members can get the first month free if they sign up at $696 for the year. I suggest that we run our own campaign, offering returning members a rate of $400 per year and giving that rate to any friends they sign up as well. This should draw back not only old clients, but new, thus expanding our customer base. 

HOT YOGA

• • • Problem: They have hot yoga

    • Solution: We can’t do hot yoga, but we could offer another popular activity like CrossFit

One thing the new space can offer while we can't is Hot Yoga. While it won't be possible for us to create our own hot yoga room, we can offer a program that is equally as trendy that they don't offer: CrossFit. This should appeal to clientele who want to add some variation to their work out routine without jumping on the over-done yoga bandwagon.

The Conclusion

The conclusion will finish your piece. Your conclusion should:

• Summarise the main point of your writing.

• Not have new ideas.

My conclusion might read as followed:

I think new equipment, membership programs and cross-fit will be key to bringing back members to the club.

Example

Let’s put it all together with some sequencing words and headers for each section:

How to bring People Back to Planet Fitness

The membership of Planet Fitness has suffered due to the recent opening of another gym down the street. The following report describes how upgrading equipment, providing a new membership deal, and offering cross-fit will draw back the gym's former members, as well as attract new ones. 

EQUIPMENT UPGRADES

One of Planet Fitness’ biggest shortfalls is its equipment. Many members are leaving because it is simply out of date, and several pieces malfunction. While upgrading our equipment will be a huge investment, it will create the modern, up-do-date facility that the public obviously prefers. Additional lighting in the exercise rooms, and a fresh coat of paint will also contribute to creating a fresh look for our members.

MEMBERSHIP DEAL

Furthermore, the new gym is offering a great membership deal, drawing away our members as a result. Under their plan, new members can get the first month free if they sign up at $696 for the entire year. To counter this, I propose that Planet Fitness run its own campaign, offering returning members a rate of $400 per year and extending that rate to referrals as well. Following this strategy should not only draw back old clients, but draw new ones as well, thus expanding the customer base. 

UNIQUE PROGRAMMING

One thing the the new gym offers that we cannot is Hot Yoga. While it will not be possible for us to create a dedicated hot yoga room, we can offer a program that they do not offer: CrossFit. CrossFit should appeal to those who want to add variation to their work out without jumping on the over-done yoga bandwagon.

CONCLUSION

I think new equipment, membership programs and CrossFit will be key to bringing back members to the club.

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